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Chicago Bulls

The Chicago Bulls and

The Chicago Bulls have announced a multiyear partnership with Motorola Mobility, a Lenovo company, designating it as the Official Jersey Patch Partner of the team. This collaboration encompasses various marketing initiatives, community projects, digital assets, in-arena signage, and more. Headquartered in the iconic Merchandise Mart in downtown Chicago, the world's largest commercial building and design center, Motorola's local roots make it a fitting jersey patch partner. Additionally, Motorola holds the status of Official Global Partner and Exclusive Mobile Smartphone Partner of the Chicago Bulls, reinforcing the strong connection between the two entities with shared ties to their hometown. Bulls President Michael Reinsdorf expressed excitement about expanding their partnership, anticipating its impact at the local, national, and global levels.
“Chicago is the place we’ve called home for many years and the Bulls have been an organization we’ve respected and cheered on throughout that time,” said Motorola President, North America, Rudi Kalil. “Motorola and the Bulls not only share an immense amount of hometown pride, but also a passion for bringing people together through unique consumer experiences. We’re thrilled to bring our two brands together and further infuse our company and versatile product portfolio with the vibrant energy of the city and Chicago Bulls and NBA fans around the world.”

As part of the partnership, Motorola will enjoy prominent brand visibility at the United Center and during Bulls broadcasts on game days. The logo will be featured courtside, on in-game scoreboard elements, replays, Bulls' social media, digital content, the official website, and fan communications. Both the Bulls and Motorola plan to promote their collaboration locally and internationally, organizing events and experiences for fans worldwide.

Highlighting a shared commitment to community support, Motorola and the Bulls will collaborate on initiatives focused on uplifting underserved communities in Chicago. This partnership aims to contribute to community violence prevention efforts throughout the upcoming seasons.